Hard Rock Atlantic City Hits ‘New Heights’ With New High-Limit Slot Room

Written By David Danzis on November 30, 2023
hard rock casino in atlantic city, which just opened a new high-limit slot room

One of the premier gaming areas for high rollers in any Atlantic City casino just got an extreme upgrade.

Hard Rock Hotel & Casino has opened a new high-limit slot room, according to a press release. The Boardwalk gambling parlor added 72 machines to its high-limit room, bringing the total up to 258 slots.

“At Hard Rock Atlantic City, our commitment to exceptional service sets us apart,” George Goldhoff, president of the property, said in a statement.

“We are thrilled to unveil our new high-limit area as we continue to elevate the Hard Rock Atlantic City guest experience to new heights.”

In terms of total gaming space, Hard Rock has the fourth-largest footprint among the nine Atlantic City casinos at just under 123,000-square feet, according to state gaming regulators.

New high-limit slots at Atlantic City casinos

In addition to the new machines, the new space at Hard Rock Atlantic City also features

The new space also features four semi-private gaming rooms, each of which includes two slots, LED televisions and wireless device chargers.

Hard Rock is the latest top-tier AC casino to unveil a new high-limit slot room.

Ocean Casino Resort — which opened on the same day as Hard Rock in 2018 — opened The Cove in 2020, a 7,450-square-foot high-limit room with more than 140 slot machines. The $2 million room replaced underutilized space just off Ocean’s main gaming floor.

Borgata Hotel Casino & Spa renovated its high-limit slot room, Miralto, in 2022. The 8,300-square-foot space is the largest high-limit slot room in Atlantic City.

AC market leaders pulling away from pack

The three casinos sit atop the AC casino market in terms of in-person gambling revenue and gross operating profits.

Borgata has long been the market leader, and remains so in terms of land-based AC gambling revenue. Hard Rock and Ocean, respectively, trail the Marina District casino operated by MGM Resorts International.

In 2023, Hard Rock and Ocean are reporting higher operating profits than Borgata, according to state gaming regulators. MGM and Caesars Entertainment — which operates three Atlantic City casinos — were the targets of cyberattacks, resulting in financial losses for both companies.

Photo by Wayne Parry / AP Photo
David Danzis Avatar
Written by
David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

View all posts by David Danzis
Privacy Policy