‘Bettor Safe’ Launches New Campaign In NJ, PA About Legal Online Gambling

Posted By David Danzis on March 3, 2021

The explosive growth and acceptance of online gambling in the U.S. introduced countless new customers to casino games and sports betting.

But as these (largely) inexperienced iGaming players begin to explore options, the line between regulated and illegal sites can be a bit blurry.

As such, Conscious Gaming, the non-profit arm of GeoComply, has launched Bettor Safe. The national campaign aims to promote responsible gambling and educate players about the risks of betting with unregulated operators.

Bettor Safe focused on NJ and PA

Wednesday’s roll-out of Bettor Safe includes two state-specific sites for New Jersey and Pennsylvania players.

Seth Palansky, VP of corporate social responsibility & communications for Conscious Gaming, said Bettor Safe underscores a “commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting.”

“This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online,” said Palansky. “Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”

Bettor Safe provides players information about where online gambling is legal and which sites are regulated. The campaign also provides local and national resources for responsible gambling.

The campaign includes a short informational video specific to the Garden State market.

 

Online gambling confusion

Currently, 15 states and Washington D.C. permit some form of legal online gambling.

While sports betting will be in the spotlight this month thanks to March Madness,  several jurisdictions also offer online casinos and poker.

A recent survey published by the American Gaming Association found a bit of confusion about online betting. According to the AGA, 35% of individuals are unaware if online betting is legal in their states.

And many more are wagering on unregulated sites.

“The regulator community sees, firsthand, the risks that illegal gambling presents to consumers and state governments. We cannot cede the established rules and safeguards of regulated internet gaming to offshore websites that have zero accountability,” said the North American Gaming Regulators Association in a statement in support of Bettor Safe.

More online gambling education needed in NJ and PA

A recent survey of NJ and PA adults on their habits and attitudes towards online betting. And it revealed some gaps in public awareness:

  • More than 25% of those polled in NJ and more than 30% in PA are unaware if online betting is legal in their state or responded that it was not legal.
  • About 75% of New Jersey and Pennsylvania residents could not or are not sure if they could differentiate a legal betting site from an illegal website.
  • Among those surveyed who currently bet online, respondents (42% in both states) overwhelmingly cite “safety and security” as most important to them.

Conscious Gaming conducted the survey on behalf of the Bettor Safe campaign.

Problem Gambling Awareness in the U.S.

March also happens to be nationally recognized as Problem Gambling Awareness Month.

In New Jersey, the governor, state gaming regulators, and the Council on Compulsive Gambling of NJ formally acknowledge March as PGA Month annually.

“Problem Gambling: Have the Conversation” is the theme of this year’s campaign.

Gambling disorder has been classified by the American Psychiatric Association since 2013 as an addiction.

A little more on GeoComply, Conscious Gaming

GeoComply is a geolocation compliance company used by several online operators and gaming jurisdictions (including NJ). It ensures players are within legal boundaries to place a wager.

Conscious Gaming is the independent non-profit entity created by GeoComply to use technology to “propel social responsibility initiatives,” according to a company news release.

Bettor Safe is the latest effort from Conscious Gaming to aid consumers and promote responsible gaming. In September 2020, Conscious Gaming rolled out PlayPause. It is a fairly new responsible gaming and sports integrity tool to help the gaming industry manage self-exclusion and impermissible bettor programs.

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David Danzis

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.

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