Bragg, Caesars NJ Online Casino Roll Out ‘Atomic Slot Lab’ Games

Written By David Danzis on March 3, 2023
Fairy Dust Bragg Gaming Group

Caesars Sportsbook & Casino and digital content provider Bragg Gaming Group are expanding their online offerings for New Jersey players.

Earlier this week, Bragg Gaming launched new online casino games and its remote game server (RGS) technology on the Caesars app in NJ.

‘Very best’ in casino gaming

Bragg CEO Yaniv Sherman said, “The iconic Caesars brand is synonymous with the very best in casino gaming entertainment in the U.S.”

The updated features extend an existing partnership between the two online gaming companies in NJ and Michigan. Bragg’s spin game RGS is part of Caesars online casino app in both states.

“As we continue to successfully deploy our rich new content portfolio across North America, we are delighted to further build on our long-standing relationship by extending the reach of these new games to their players in New Jersey,” Sherman says.

NJ leading the way in online casino

H2 Gambling Capital projects online casino gambling to generate over $1.8 billion in revenue this year.

In 2022, online casino revenue exceeded $1.66 billion. Caesars reported more than $113.8 million in online casino revenue last year, according to the NJ Division of Gaming Enforcement.

NJ was the first state to legalize online casino gambling in 2013. It is one of six U.S. states with regulated internet gaming.

According to NJDGE data, online casinos have generated more than $5.65 billion in total lifetime revenue. The state of New Jersey collected over $983.7 million in taxes over the same period.

Caesars Digital extends its reign in the Garden State

Matthew Sunderland, senior vice president of iGaming at Caesars Digital, said the partnership with Bragg benefits online players in NJ.

“We have enjoyed a very productive relationship with Bragg and are pleased to extend our companies’ partnership as we know their slot content resonates with our players. The launch of new content from Bragg will further help us bring our customers in New Jersey a best-in-class iGaming experience.”

Titles such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s “Atomic Slot Lab” studio are now available to Caesars online players.

There’s always a ‘strategy’

In a press release, Bragg said the NJ rollout “expands the reach of (the company’s) new proprietary content in the U.S. and further demonstrates continued progress for the Company’s North American expansion strategy.”

Sherman, the company’s CEO, says:

“This launch is an important step for us, as the integration of our new RGS technology opens the door to a stellar line-up of premium casino content we have planned for release throughout the year and beyond.”

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David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

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