‘Lots More In Store’ As PokerStars VR Social Casino Rebrands As Vegas Infinite

Written By Grant Lucas on September 20, 2023
landing page for vegas infinite, the new rebrand of pokerstars vr

Five years ago, PokerStars VR came onto the scene as an innovative product that combined virtual reality with online casino gaming.

Now, Flutter Entertainment has rebranded its trailblazing platform. And according to the ownership group, Vegas Infinite “represents the next generation in the game’s evolution as a virtual entertainment destination.”

The rebrand comes as part of what Flutter calls a “full-scale overhaul” of the free-to-play, social NJ online casino game.

Big upgrades coming with Vegas Infinite rebrand

PokerStars went live in 2018, allowing players to virtually sit with friends at poker tables and chat in real time. Flutter then acquired the brand in 2021.

Since taking on PokerStars, Flutter has added blackjack, craps, roulette, slots and Rocket Rush. It also brought in Spin & Go Poker, MTTs and the Metaverse Poker Tour.

With the Vegas Infinite rebrand comes what Flutter calls a “bespoke 3D virtual cityscape.” In that environment, users will find personal player suites, luxury casinos and exclusive rooftop escapes.

In addition, Flutter intends to make Vegas Infinite available on a platform accessible for PC players, allowing them, without headsets, to join others using Steam VR and Meta Quest VR.

An incredible five years for PokerStars VR-turned-Vegas Infinite

A half-decade ago, PokerStars VR introduced us to a brand new way to enjoy free online poker in NJ.

But as James O’Reilly, the PokerStars Director of VR & Innovation, put it in a press release: “Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”

In addition to all the game and experiential upgrades, Flutter also has responsible gambling measures in place with ToxMod, an AI live chat monitoring tool “to assist its dedicated moderation team,” according to the press release. Players also can access in-game tools, such setting time and spending limits.

“As we approach our fifth anniversary, it’s incredible to think how far our game has come,” O’Reilly said in the press release.

“From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players.”

Photo by Flutter Entertainment
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Grant Lucas

Grant Lucas is a longtime sportswriter who has covered high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant now focuses his attention on the growing NJ online gambling and sports betting scene.

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