New Gambling App Connects U.S. Players To Tools, Resources

Written By David Danzis on June 15, 2021 - Last Updated on April 25, 2023

A new gambling app that teaches responsible habits and offers resources for at-risk individuals is the first of its kind. And, it’s now available for mobile download in the U.S.

Gamble Responsibly America launched Tuesday by the Entain Foundation U.S. The not-for-profit organization that promotes responsible gambling. The free gambling app was produced by EPIC Risk Management and RG24/7.

Gamble Responsibly America is available in the App Store and Google Play Store.

What’s in this Gamble Responsibly America app?

Features of the gambling app include information on how to set deposit limits and time-outs. There’s also a self-assessment to gauge if players should alter gaming habits.

The gambling app has a diary for users to note betting choices. Gamblers can track betting behaviors and the feelings associated with them.

The product also includes short videos regarding responsible gambling and potentially harmful behaviors, including one on responsible gaming training.

Users seeking immediate help can access a 24/7 live chat function that will connect them directly to the National Council on Problem Gambling hotline.

Gamble Responsibly America also includes a list of where to find additional information and assistance.

Committed to responsibility with launch of gambling app

The Entain Foundation U.S. is funded by international sports betting and gaming operator Entain. MGM Resorts and Entain co-own BetMGM.

“Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly,” said Martin Lycka, a foundation trustee and responsible gambling executive for Entain

More on U.S. responsible gambling initiatives

The launch of GRA follows the announcement of a series of partnerships and programs in the US. Earlier this year, Entain announced a player education initiative focused on sports betting with professional sports leagues and colleges across the U.S.

Entian also launched a responsible gambling tool with PlayPause.

And there was a  five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital. This study focussed on better understanding problematic and addictive behaviors.



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David Danzis

David Danzis is the lead writer for PlayNJ. He is a New Jersey native and honors graduate of Rutgers University. As a newspaper reporter for the New Jersey Herald and Press of Atlantic City, David earned statewide awards for his coverage of politics, government, education, sports, and business. Today, he is PlayNJ’s Atlantic City “insider” and gaming industry expert on casinos, sports betting, and online gambling. David lives in Atlantic County, NJ with his wife and two children.

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