LeoVegas Charging Into New Jersey With Its Rhino Gaming Platform

Written By Derek Helling on May 18, 2021 - Last Updated on April 18, 2022
LeoVegas NJ

European gambling companies making their first forays into North America through the Garden State is practically becoming standard operating procedure. The latest to announce plans to follow that route is LeoVegas New Jersey.

Thanks to a market access deal with Caesars Entertainment, New Jersey online casino players and sports bettors should get an introduction to the company’s proprietary platform within the next year. That platform could be what sets it apart from the myriad other operators in the market.

Details on the LeoVegas New Jersey designs

According to a press release, LeoVegas is eyeing the first half of 2022 for launch in NJ. That’s still pending regulatory approval, among other things. If everything goes as expected, the Swedish company thinks it can compete in the market right away.

“We are proud to finally be able to share our plans to establish ourselves in the USA,” said Gustaf Hagman, Group CEO of LeoVegas, in the release. “We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision and we know from other markets that having full control over our technology is a key competitive advantage.”

That platform Hagman spoke of, called Rhino, takes a mobile-first approach to deliver gaming. It is fully ported to Google Cloud for scalability and stability. That’s helped it become one of the leading platforms in the world. Currently, the platform is used by over 10 brands in seven different jurisdictions.

Those brands run over 60 game integrations between them on the platform. Perhaps the greatest innovation for New Jerseyans will be the wide variety of payment options the platform supports, though.

Technology that’s ahead of regulations

Rhino has the capability to accept over 30 forms of payment currently, with cloud technology potentially adding to that in the future. That likely means if bettors want to use it to gamble in NJ, LeoVegas will be able to make it work. The question is whether NJ gamblers will actually have the option.

Whatever the tech allows for, NJ gambling license holders can only accept payment forms approved by the state’s regulations. Regulatory bodies are typically slow to adapt to technology. That might be the case in this matter as well.

At the same time, LeoVegas might be able to push the envelope there once it secures licensure. The company likely views the wide array of payment options it can accept as an advantage. Thus, it could be eager to exploit it.

Regardless of how much and whether LeoVegas expands ways to play in NJ, the mobile-first platform should be enjoyable for iGaming players in the state.

Photo by Dreamstime
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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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