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Revenue from New Jersey sports betting came in at $89.8 million in September. It was a significant decline from the same month a year ago ($111.1 million) but up nearly 10% from the previous month.
The state reported $81.9 million in August sports betting revenue, which was a 30.6% increase year-over-year.
Retail sports betting basically stood still last month compared to the same month in 2024, coming in at just $13,173 below September 2024.
Sluggish hold percentage contributes to decline
September saw players upping the ante in New Jersey, contributing to a robust statewide handle of $1.13 billion, a notable 3.7% increase from the previous month. The vast majority of this action, $1.07 billion, flowed through online platforms, with retail sportsbooks accounting for the remaining $60.1 million.
The increase in betting activity can likely be attributed to the start of the NFL and college football seasons.
The hold in September was 8.72%, according to the Division of Gaming Enforcement. Typically, sports betting operators like that figure to be closer to 10-12%. That decline, which indicates more bettors were winning last month, can account for at least some of the year-over-year decline.
FanDuel stays No. 1
The online battle for dominance had a clear victor in September. FanDuel Sportsbook and Meadowlands maintained their commanding lead, remaining the runaway champions with an impressive $37.7 million in online revenue.
A significant distance back were DraftKings and Resorts World with $22.6 million. Rounding out the top three, BetMGM and Borgata secured the third spot with $7.1 million.
Retail sportsbooks hold their own
While online betting rules the day, the brick-and-mortar sportsbooks still drew significant crowds and dollars.
Meadowlands led the retail charge, posting a dominant $4.2 million in revenue from sports betting for the month. Monmouth Park was the only other operator to break the $1 million revenue mark, registering $1.2 million in September.
