NJ Sportsbooks Report $109M In Super Bowl Bets, $12.8M In Revenue

Written By Hill Kerby on February 16, 2023
Andy Reid Kansas City Chiefs

Preliminary Super Bowl 57 numbers are in from the New Jersey Division of Gaming Enforcement, with the state’s sportsbooks recording more than $109 million in legal bets

While total bets dropped nearly 24% from last year’s record handle of $143.7 million, their 11.7% hold more than made up for it, bringing a new record $12.8 million win from the game. Sportsbooks reported a 5.4% hold last year, good for $7.8 million in revenue.

Despite the decrease in overall wagers, Super Bowl betting also topped $100 million in New Jersey for the third straight year.

Such a drop was expected, too, as New York continued to take action that previously went across state lines. Other states like Ohio and Maryland also had mobile sports betting for the first time, giving their residents less incentive to travel to a place like Atlantic City for the weekend’s festivities.

New Jersey holds its own in a growing market

This year’s Super Bowl projected to be the most-bet-on game in US history. Nearly half of the US population had access to legal sportsbooks, with 33 states plus Washington D.C. now up and running.

Furthermore, this was the first time the Super Bowl took place in a state with legal sports betting.

With increased competition, PlayUSA projected that New Jersey’s total handle would fall slightly below 2021 when $117.4 million was wagered on the game. 

While $109.3 million fell around 5% short of its $115.5 million projectionthe Garden State should remain firmly in third for total money wagered behind just Nevada and New York, well ahead of states like Illinois and Ohio that should be in the $80 million range.

Looking forward, it will take a lot to challenge last year’s totals. Regardless, New Jersey’s nine-figure benchmark is one other states will only dream of reaching.

New Jersey Super Bowl betting history

New Jersey sportsbooks have now been operational for five Super Bowls. With three straight years of $100 million-plus handles, we expect more of the same moving forward:

  • 2019: $34,800,000
  • 2020: $54,200,000
  • 2021: $117,400,000
  • 2022: $143,700,000
  • 2023: $109,300,000

New Jersey beats Nevada in total Super Bowl revenue

New Jersey may look like a lock for the third-highest Super Bowl handle in the US, but its revenue surpassed at least one of the two states ahead.

Nevada’s initial figures show a $179.8 million handle for the game with a 7.4% hold, resulting in $11.3 million in revenue. This means that while Nevada sportsbooks took in 64.5% more in bets, they made $1.5 million less than New Jersey’s.

Over the next month, more states will release their statistics. As numbers trickle in, we will see how their numbers compare.

In the meantime, New Jersey sportsbooks undeniably had a fantastic weekend.

Photo by Matt Slocum/AP
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Hill Kerby

Hill Kerby comes from a background of poker, sports and psychology. He brings all of that expertise into his writing, where he contributes content in the growing legalized sports betting, online casino and gambling industry.

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