Here we are in early July, and the NJ online sports betting count currently stands at 21 apps. Call it a temporary number for this constantly revolving door.
Remember, in 2022, we’ve already seen four brands cease operations with NJ bettors. Two of them, TwinSpires Sportsbook and theScore Bet, called it quits earlier this summer.
Two other NJ online sportsbooks, 888 and Resorts, stopped taking wagers to make room for newcomers.
There is a list of other brands, including a few not available in any other US jurisdiction, hoping to launch this year. Everybody wants a piece of the NFL betting action.
Yes, even in this fierce NJ market that’s dominated by the likes of FanDuel, DraftKings, BetMGM, Caesars and Barstool.
Here is a closer look at the list of companies looking to get a piece of the NJ online sports betting action.
As far as how many of them will actually launch in 2022, we’ll set the line at 2.5 apps. Keep in mind the list below is in no particular order.
Resorts’ NJ sports betting plans still a mystery
Back in February, Resorts Digital Gaming (the online arm of Resorts Atlantic City) sent out a press release announcing Resorts online sportsbook would stop taking bets. Here we are several months later, and there are still a lot of questions surrounding the decision.
Who is replacing Resorts (the online app, not the Atlantic City casino)?
The original announcement generated a little intrigue with the wording “set to sign a deal that will allow an exciting sports betting brand, new to the USA.”
As of last week, there is still no official word regarding who it is. PlayNJ reached out to RDG for an update, but no additional details are available, at least publicly.
So since the case of the mystery sports betting partner remains unsolved, it seems unlikely this new brand will be ready for an NFL week 1 launch.
Sporttrade on target for 2022 launch
Sporttrade will make its US debut this year in the Garden State. According to PlayNJ sources, the app remains on target to launch for the beginning of football season.
Whether that will be August or September is TBD.
Whenever it happens, bettors will experience a different sports betting experience. Instead of taking the Philadelphia Eagles or New York Giants moneyline, gamblers will trade sports bets like they would trade shares of DraftKings or Caesars Entertainment.
Being that NFL training camps will be opening later this month, expect more details regarding Sporttrade launch plans soon.
Bally Bet could launch in NJ next
If we are looking at things from an NJ sports betting revenue perspective, the status of Bally Bet is pretty big. It’s no secret that most NJ sports bets are placed via mobile devices.
Guess which Atlantic City casino does not have a true NJ sports betting app operating under its license?
That would be Bally’s Atlantic City.
Right now, vie.gg – an e-sports betting platform, is the lone skin operating under Bally’s AC license.
The Bally Casino app is live, so expanding the offering with an NJ online sportsbook is the next logical step as it would create cross-selling opportunities. Now that the Bally Bet app is live in New York, New Jersey plans should be coming into focus.
Fubo NJ sports betting plans moving forward
If you visit the Fubo Sportsbook website, the words “coming soon” appear. The exact date, even the month, is not included.
However, a little digging on the New Jersey Division of Gaming Enforcement website may reveal that coming soon could mean in time for NFL and college football seasons. The most recent list of DGE petitions includes the following blurb:
Joint Petition of Harrah’s Atlantic City Operating Company, LLC d/b/a Harrah’s Resort Atlantic City, Caesars Interactive Entertainment New Jersey, LLC and Fubo Gaming Inc. for Permission to Conduct a Business Transaction.
This doesn’t mean anything is happening this week or next. However, don’t be surprised if details regarding Fubo Sportsbook testing period or soft launch are announced soon.
Continue checking PlayNJ for updates.
Prophet Exchange remains on the coming soon list
Like Sporttrade mentioned above, Prophet Exchange is different as it will operate as a peer-to-peer sports betting exchange.
This start-up company has a market access partnership with Caesars Entertainment. The New Jersey and Indiana markets are first in line. Once it’s live, gamblers will set prices for others to bet on or make wagers based on prices currently available.
Other than basic information, Prophet Exchange has been relatively quiet publicly regarding its plans.
MaximBet NJ online sportsbook remains a Q4 possibility
MaximBet has its market access deal in place with Caesars Entertainment. But it doesn’t mean the brand will be available to NJ sports bettors anytime soon.
Actually, parent company Carousel Group has New Jersey on its list of future states. Plans call for Indiana, Iowa and Ontario launches to take place first. Should everything stay on schedule, New Jerseyans could be placing bets before 2022 ends.
Once MaximBet is available, count on seeing Nikki Minaj promos. Yes, the pop icon has signed with the company as an investor, advisor and global ambassador of the sports betting lifestyle brand.
The BetFanatics NJ sports betting watch
This could be the most intriguing name out of all the brands mentioned here. For one, the BetFanatics app is not available in any market yet. At the same time, Fanatics is a company people outside of the NJ sports betting world know extremely well.
The fact that CEO Michael Rubin announced on Twitter that he is selling his stake in the Philadelphia 76ers and New Jersey Devils due to “a soon-to-launch sports betting operation,” means the BetFanatics plans are beyond rumors at this point.
If the reports of Fanatics buying Tipico Sportsbook turn out to be true, BetFanatics would only need to worry about rebranding and not building a platform from scratch. With Tipico already operating in NJ, a BetFanatics NJ launch could happen sooner rather than later, once the potential deal closes.
We’ll be watching this news closely.
SI Sportsbook still not live in Garden State
Those who have been following NJ sports betting from the beginning, likely remember 888sport as one of the originals.
However, in December, parent company 888 Holdings made the decision to stop taking sports bets. Instead of exiting the market, the move is simply a step back, setting the stage for something bigger – relaunching as SI Sportsbook.
When the news broke, John Atkinson, director of business development at 888 Holdings, confirmed the future plans:
“As part of our strategic partnership with Sports Illustrated, we can confirm that we have closed 888sport.com in New Jersey as we prepare for SI Sportsbook’s launch in the market.”
As of now, Colorado remains the only market where the app is available. The Garden State being next seems like a logical next step.
Who will fill theScore Bet void?
Now that theScore Bet is no longer taking bets in New Jersey (and the entire country), Monmouth Park has an opening for a third online skin.
Caesars Sportsbook and SugarHouse, the racetrack’s other two partners, are staying put. So don’t expect Monmouth’s numbers to take a significant hit. PlayNJ analysts estimate that theScore Bet accounts for likely 0.5% of the market share.
Names like BlueBet Sportsbook, Circa Sports and Betfred are just a few of the companies still sitting on the NJ online sportsbook sidelines. And none of them have announced NJ market access deals. Should one of them decide to take advantage of this opening, it will take time to finalize a deal and get through the regulatory process.
Sure, something could still happen later this year. However, next year seems more realistic.