Showboat Atlantic City Announces $50 Million Hotel Renovation Project

Written By Stephanie Loder on January 25, 2023
Showboat Hotel

The final phase of Showboat’s $50 million renovation project in Atlantic City is coming soon. Showboat Hotel will feature 800 remodeled rooms furnished with modern coastal-theme designs and new smartphone key lock technology for guests.

Showboat announced the details today via press release. The new rooms, suites, lobby and common areas are expected to be finished this summer, coinciding with the grand opening of the $100 million Island Waterpark.

Bart Blatstein, CEO of Tower Investments Inc. and Showboat owner, said the new designs for the lobby and other common areas will be themed around Atlantic City’s greatest asset – the beach.

More Showboat renovation details

The hotel renovations will encompass a full overhaul of the Showboat’s room inventory.

Blatstein’s focus centers around transforming Showboat into a “family-friendly” resort.

“The Showboat is the only true family-friendly, year-round resort in Atlantic City and these major investments demonstrate our ongoing commitment to elevate guests’ experiences,” said Blatstein. “The room and other property enhancements will ensure the stay experience aligns with our extraordinary entertainment offerings that we have developed in recent years.”

Island Waterpark targeted for summer 2023 opening

The Island Waterpark is the centerpiece of the property’s transformation.  And it’s hard to miss.

The 103,000-square-foot aquatic attraction is  under construction on the New Jersey Avenue beach block lot next to the hotel. It will have a retractable roof, water slides, a lazy river, pools, a zipline and adult-only areas.

During last winter’s ground-breaking ceremony, Blatstein mentioned “sometime around Memorial Day 2023” as the targeted opening date.

Showboat seven years later

Those familiar with Atlantic City casino history  likely remember the former Showboat Hotel & Casino. Parent company Caesars Entertainment closed the property in 2014. Blatstein purchased it in 2016, and has made several enhancements. The more recent additions include:

  • The summer of 2022 opening of The Raceway at The Lucky Snake, an indoor go-kart track
  • In 2021, Blatstein launched New Jersey’s largest arcade branded as Lucky Snake Arcade & Sports Bar at Showboat.
  • Improvements to the convention and meeting spaces
  • Added the Showboat Residences rental units

 “Open now for our seventh summer, we know how much our guests enjoy staying with us at Showboat and look forward to elevating that experience even more with these renovations,”  Blatstein said. “At Tower, we’ve always believed in Atlantic City and can’t wait to open our waterpark!”





Photo by Ted Shaffrey/AP
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Stephanie Loder

Stephanie Loder is a freelance writer for PlayNJ. She provides coverage of New Jersey's Atlantic City casinos while also focusing on the beach, boardwalk, and special gaming events. Prior to writing for PlayNJ, she covered Atlantic City government, breaking news, and casinos for The Press of Atlantic City in Pleasantville, N.J.

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