Tipico Now Live In New Jersey, Hoping To Be Anything But Typical

Written By Derek Helling on December 10, 2020 - Last Updated on April 26, 2023
Tipico Sportsbook

The New Jersey online gambling market is already one of the most mature in the nation, but it’s not slowing down. With the launch of Tipico Sportsbook, Garden State bettors now have 19 unique NJ sports betting apps to choose from.

Operating under Ocean Casino’s license, the apps and website completed their full launch on Wednesday, Dec. 9 (the soft launch took place earlier this fall). New Jersey is just the beginning for the brand in the US.

Tipico brings German company to US

There’s no doubt that Tipico Sportsbook sees NJ as a premier market. Not only did it make its “landfall” in North America in the Garden State by taking its online sportsbook live in NJ first, but its US headquarters is in Hoboken.

NJ bettors who register for the sportsbook through either the Android or iOS app, or website can take advantage of the first-time depositor bonuses that have become standard for the industry. Tipico feels it has a competitive product right out of the gate.

“After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market,” said Adrian Vella, managing director, US Business, Tipico. “Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home, and it’s been great to see the positive response from sports bettors across the state!”

One way that Tipico aims to be anything but typical is by doing its oddsmaking in-house. Many other NJ sportsbooks, like DraftKings and SugarHouse, use third-party services for that, such as Kambi.

If Tipico has as much success in the US as it currently enjoys in Germany, it will be a household name soon. In Deutschland, it’s the most popular sportsbook for bettors staking claims to markets on events like Bundesliga soccer.

Gaining a dominant position in this country will require expansion. Tipico already has its sights set on another market.

NJ market sets stage for other opportunities

The company has a deal in place with Century Casinos. That enables access to the Colorado market. The industry is growing there as well.

Handle there surpassed $210 million in a month for the first time in October. Perhaps more importantly, Tipico isn’t as late to the game there as it is in NJ.

Staking a claim to a decent share of the NJ sports betting market at this point could be a challenge for Tipico. By now, a lot of the bettors in the state have formed habits with other operators.

Bettors may consider breaking with their norms if the odds and promos at Tipico are superior. Additionally, getting even a small piece of a market that just topped $800 million in handle in a month’s time is significant.

The marketplace for New Jersey sports betting is competitive. Tipico, however, says, “Her damit! (Bring it on!)”

Photo by Dreamstime stock at Play NJ
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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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