In the ever-competitive world of online casino gaming in New Jersey, operators need to find ways to make themselves stand out.
BetMGM is hoping its latest endeavor does just that.
The gambling giant recently announced the launch of Borgata Arcade through its Borgata online casino app with what BetMGM calls “non-traditional igaming content” that includes over 120 titles.
The goal is simple, according to a press release: to “diversify” its content in the NJ online casino space.
From Slingo to Space Invaders, Borgata Arcade offers plenty of titles
At launch, Borgata Arcade via Borgata Online Casino NJ will feature more than 120 games that includes scratch games and popular Slingo titles as well as more than 40 themed slots such as Monopoly, Space Invaders and Ghostbusters Triple Slime.
“Borgata Arcade offers an all-in-one place for players to find their favorite games,” Matt Prevost, chief revenue officer at BetMGM, said in a press release.
“From the traditional shopping mall arcade to its popularity in home consoles, the arcade continues to evolve as BetMGM now brings it to life in iGaming.”
Angus Nesbitt, vice president of gaming at BetMGM, added that Borgata Arcade “combines familiar titles that have enjoyed decades of success at brick-and-mortar casinos with games exclusively available online.
“The selection truly captures the fun and excitement of an arcade, and we look forward to bringing it to even more of our customers soon.”
Leader in NJ online casino revenue gets another boost
The arrival of Borgata Arcade will no doubt bolster the already-established success of Borgata as an online gambling licenseholder.
Since online casinos in New Jersey launched in 2013, only Golden Nugget as generated more NJ online gambling revenue than Borgata, which at $1.8 billion is less than $130 million behind the industry leader.
The arcade also comes on the heels of BetMGM rebounding from a cyberattack that likely left some customers leery of using MGM products.
Perhaps, though, Borgata Arcade could lure back users who showed such cautiousness.
Arcades becoming a popular go-to in Atlantic City
Sparking nostalgia with arcade gaming seems to be the move in Atlantic City of late.
The Showboat opened Lucky Snake Arcade in 2022, billing itself as the largest on the East Coast.
In addition, Atlantic City will soon welcome Dave & Buster’s.
More recently, Harrah’s Atlantic City opened the doors to The ARCADE, a 5,328-square-foot arcade that represents a “vibrant, exciting entertainment space offering fun for all ages.”
